" Successful and sustainable fundraising always comes down to your commitment to building strong, genuine, and meaningful relationships with donors. It is my counsel that nonprofits characterize their investments as continual by inviting donors to give THROUGH their organization not TO their organization.  When a nonprofit recognizes their reoccurring role in supporting the donor’s philanthropic aspirations versus one that stops when the gift is received and the donor is given evidence of the true value and impact their consistent philanthropic support provides, both parties are successful in achieving, and often exceeding their goals."