Michele Rebeor has specialized in cultivating women donors for more than a decade. Her first-hand experience working with women of all ages and financial capacities has armed her with unique insights that can be leveraged to help your organization strengthen donor relationships, increase donor retention, improve event-related impact, and create a culture of giving among your employees.
Why It Matters To You
Despite overwhelming evidence that women are rising as leaders in philanthropy, few organizations are actively working to cultivate women donors. Most traditional fundraising practices either alienate women or gain only minimal support from them. So why not be ahead of the curve?
Women today are making, inheriting and controlling more money than ever before. Not only are they more likely to give than men, they’re also likely to give more.
Research shows that:
By 2025, women will comprise 60% of U.S. billionaires.
Women make more charitable donations digitally and are responsible for a greater share of all money donated online than men,
Women today are the primary breadwinners in 40% of households with children; in 1970, this number was around just 15%.
Women will likely control over $30 trillion in North America by 2030 and will inherit an estimated 70% of the intergenerational wealth transfer over the next few decades.
Women are predicted to make charitable gifts exceeding $550 billion annually within the next decade.
Among Baby Boomer and older generations, women give on average 89% more (almost twice as much) to charity than men. Of the wealthiest 25% surveyed, women gave 156% more (1.5 times more) to charity than men.
Among Generation X/millennial married couples, those whose giving decisions are influenced by women give higher amounts to charity than their pre-Boomer counterparts 40 years ago. Those whose giving decisions are made by men alone give lower amounts than their counterparts 40 years ago.
The fact is, donor engagement strategies that recognize and are informed by the influence of women will be more successful in attracting new donors and in building longer-term donor relationships.
“Motivational and stylistic differences between women and men notwithstanding, fundraisers cannot afford to have women as anything less than equal partners.”
―Dyan Sublett, co-founder and first director of the Women & Philanthropy program at UCLA (1992)